17 YouTube stars break down how much they get paid per month for their videos
Marissa Lyda is a full-time YouTube creator who films videos on budgeting and her life as a mom.
She started her YouTube channel in 2016 and now has about 52,000 subscribers.
As a YouTube creator, she earns most of her revenue from brand sponsorships, ads placed in her videos through YouTube's Partner Program, affiliate marketing, and by selling a budget template on Etsy.
In 2020, her YouTube channel earned $15,700 from ads through the Partner Program. (Insider verified her earnings with documentation provided by Lyda.)
In March 2021, she broke down how much money her channel had earned over the past two months:
Instead of relying on what she'll earn each month from her online business, Lyda built out a reserve within her business checking account so that she can pay herself a steady salary each month and stay within her budget.
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A YouTuber with about 50,000 subscribers breaks down how much she earns per month from personal-finance videos
Meghan Pruitt: $82 (February 2021)
Meghan Pruitt. Meghan PruittPruitt launched her YouTube channel in 2018, and her most viewed videos are a prom "get ready with me" video, which has 401,000 views, and a college-apartment move-in vlog with 59,000 views.
Pruitt is considered a "nano" influencer on YouTube, where she has 6,800 subscribers.
Overall, Pruitt's YouTube channel earned $1,920 in 2020 with 744,000 views. Insider verified her earnings with screenshots of her analytics dashboard.
She broke down how much money her channel has earned over the past three months:
She added that her earnings fluctuated seasonally, with typically higher ad rates toward the end of the year.
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A college YouTuber with 6,800 subscribers explains how much money she earns and her filming strategy
Levi Hildebrand: $1,156 (December 2020)
Levi Hildebrand. Levi HildebrandHildebrand launched his YouTube channel in 2017 and now he has 125,000 subscribers. On his YouTube channel, Hildebrand has videos about urban farms, compostable phone cases, and how to follow a zero-waste lifestyle.
His channel's slogan is: "You don't need to be a hero to save the planet."
How much money does a YouTube channel about sustainability and minimalism earn?
He shared a full breakdown of how much his channel made in 2020 from AdSense, including:
Insider verified his earnings with screenshots of his analytics dashboard.
For 2021, Hildebrand said he will be donating all of the money his channel makes this year from YouTube AdSense to One Percent for the Planet.
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A zero-waste YouTuber with about 125,000 subscribers explains how much money he earned each month in 2020
Jen Lauren: $195 (December 2020)
Jen Lauren. Jen LaurenLauren is a part-time influencer who earns revenue as a creator from sponsorships and ads placed in her videos through YouTube's Partner Program.
She is part of a category known as "nano influencers," which are generally defined as creators who have fewer than 5,000 subscribers on YouTube and between 2,500 and 10,000 followers on Instagram.
She works in public relations full time and treats her social-media pages as a side hustle. She launched her YouTube channel in 2018, and today she has about 1,900 subscribers as well as about 3,000 Instagram followers.
In December 2020, her channel earned $195. Insider verified her earnings with screenshots of her analytics dashboard.
She uploads at least two videos a week on YouTube and tries to film timely, searchable videos. For instance, she recently reviewed Apple Fitness Plus classes after the service debuted in December, and that video has over 4,000 views.
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A nano influencer breaks down how much money she earns on YouTube with 1,900 subscribers
Erin Winters: $5,439 (October 2020)
Erin WintersErin Winters is a full-time YouTube creator who films videos on business, video production, social-media marketing, and her daily life in Michigan.
Winters, 26, started her channel in 2018 after her year-long contract with National Geographic ended. Now, she has 219,000 subscribers.
She turned her YouTube channel into a career by monetizing her videos with ads and brand deals.
Winters actually ended up turning off her channel monetization for the first four months, thinking she might turn away new followers by having ads on a channel with only 1,000 subscribers. (Looking back, she doesn't recommend waiting, she added.)
When she turned monetization back on after those months, her first YouTube paycheck was around $200, she said.
In October, Winter's YouTube channel earned $5,439. Insider verified her earnings with screenshots of her analytics dashboard.
She believes her initial success on YouTube comes down to timing, her background in journalism, and some luck.
She said posting searchable content is one way to grow an audience on YouTube — like her videos on money saving tips (264,000 views), how to grow a YouTube channel (176,000 views), and productivity apps (137,000 views) — which have all increased her overall traffic and helped her reach a new audience.
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A YouTube star with over 200,000 subscribers explains how much money she's made each month in 2020
Erica Boucher: $3,961 (October 2020)
Erica BoucherErica Boucher lives in California and makes soy wax candles for a living.
Boucher, 26, left her job in June and decided to sell candles full time after being accepted into YouTube's Partner Program.
"The pandemic happened and I wasn't working at my full-time job, but I didn't know how long that would last," she said. "I had a little bit more time to work on my business and it absolutely exploded. Honestly, my YouTube channel and Instagram have brought so much traffic and helped me grow my shop."
Now, Boucher said her most lucrative revenue stream is her YouTube channel, where has 36,900 subscribers. She films videos like how she prices her candles, how much materials cost, and how she funded her business.
In October she earned $3,961 from YouTube's AdSense program, she told Insider in November.
She saves 25% of every check from YouTube for taxes , and year-to-date, she's earned $14,320 from YouTube ads, according to screenshots of her creator dashboard viewed by Business Insider.
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Taylor Hawkes: about $1,600 (September 2020)
Taylor Hawkes. Taylor HawkesTaylor Hawkes is a part-time YouTube creator with about 20,000 subscribers and a full-time real estate associate.
Hawkes started regularly uploading videos to her YouTube channel, Taylor Made Style, in October of 2019 and posts "Come Thrift with Me" videos about thrift shopping and how she styles her finds. Within a few months, she started to monetize her growing channel through AdSense revenue and brand partnerships.
In September, she earned about $1,600 in pre-tax income through Google-placed ads, according to screenshots of her Creator Dashboard viewed by Insider. On average, she earns about $1,000 she said.
Hawkes also earns money through brand sponsorships on her videos and usually charges brands $500 for a 60-second mention.
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A YouTube creator with about 20,000 subscribers explains how much money she makes from brand deals and directly from the platform
Alexa Hollander: about $5,000 (August 2020)
Alexa Hollander (AlexaSunshine83 on YouTube) shares videos of her thrifting. Alexa HollanderAlexa Hollander is a full-time YouTube creator with 231,000 subscribers who creates content about shopping at thrift stores, styling second-hand clothing, and discussing sustainability in fashion.
Hollander started her YouTube channel in 2014 and quit her retail job in 2019, after realizing she was making more money on YouTube. She earns the majority of her income now from Google-placed ads on her videos.
Monthly, her videos can earn anywhere between $3,000 to $6,000 in ad revenue, she told Insider in August.
Between June and August 2020, she was making between $5,000 and $6,000 each month, according to screenshots of her AdSense Dashboard viewed by Insider.
Outside of ad revenue, she makes money by partnering with 2-3 brands each month on sponsorships, earning anywhere from $1,000 to $4,000 per sponsorship. As a sustainable creator, though, Hollander said it's difficult to find brands to partner with who align with her and her channel's values.
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Maya Lee: $1,676 (June 2020)
Maya Lee. Maya LeeMaya Lee is a YouTube creator with 259,000 subscribers and a full-time elementary-school teacher.
Lee started her YouTube channel in 2017 and now posts productivity videos and vlogs about her daily life.
She earns more money each month from her YouTube business than from her day job as a teacher, she said.
Monthly, her channel earns about $1,500 on average from Google ads, she told Insider in July.
In May, she made $1,471 from YouTube directly, and in June she earned $1,676, according to screenshots of her Creator Dashboard viewed by Insider in July.
"My monthly YouTube revenue is much higher than my teacher salary, especially when I do a lot of sponsorships," she said. "For Google AdSense, every month it depends on how many videos I'm posting and how well those videos are doing. My monthly revenue from Google AdSense is not consistent, but from sponsorships I can talk to a brand on how much I'm willing to accept and gauge for that month how much I'll make."
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A YouTuber with 250,000 subscribers explains how much money she makes from her videos, which is more than her salary from her day job as a teacher
Kim Pratt: about $7,000 (June 2020)
Kim Pratt. Kim PrattKim Pratt is a skincare influencer who runs the YouTube channel "Natural Kaos" with 108,000 subscribers.
Pratt started her YouTube channel in 2018. Her YouTube channel was accepted into YouTube's Partner Program in December 2018, which allowed her to start earning money from the Google-placed ads that play in her videos.
In June 2020, Pratt had her best month on YouTube, earning around $7,000, according to a screenshot of her analytics dashboard viewed by Insider.
Pratt is also a member of Amazon's Influencer Program. The program offers members the option to create their own storefront as a way to list the products they recommend to followers. For every purchase someone makes through one of her links, she earns a commission ranging from 4% to 10% through the affiliate program, she said.
On Amazon, she earned around $6,000 in the month of June, she said, which was near her monthly average from the platform in 2020.
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Joe Farrington: about $560 (May 2020)
Joe FarringtonJoe Farrington lives in the UK and posts fitness videos to his YouTube channel "Joe Fazer" with 150,000 subscribers.
Farrington told Business Insider that he treats YouTube like a full-time job and earns money through sponsorships and ads in his videos.
Farrington's YouTube channel earned about $560 in May from the ads that played in his videos, according to a screenshot viewed by Insider.
After posting his "1 year body transformation" video two years ago, and seeing how well the video performed, Farrington decided to post more fitness-related content and continue sharing his journey with his growing audience.
That video (with 26 million views) earned over $8,000 in AdSense, according to a screenshot viewed by Insider.
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Erika Kullberg: about $9,000 (May 2020)
Erika KullbergErika Kullberg is an attorney who runs a personal-finance YouTube channel under the same name.
Kullberg launched her YouTube channel in October 2019 after leaving her job as a corporate lawyer. Now her channel has 57,000 subscribers.
Her YouTube channel earned about $9,000 in May, according to a screenshot viewed by Insider.
Though Kullberg's YouTube channel doesn't have millions of subscribers, she is still able to earn money each month because of her video content and the audience her channel attracts.
She films videos about personal finance, passive income, and investing. Recently, some of her stimulus-package update videos went viral and helped her income.
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Jimmy Ton: $1,680 (April 2020)
Jimmy Ton. Screen shot of Jimmy Tries World/YouTubeJimmy Ton's tech-review YouTube channel, Jimmy Tries World, started as a way to help him in his marketing classes in college.
Now three years and 26,000 subscribers later, his channel earns a significant amount of money each month.
Ton, who lives in Texas, treats his YouTube channel like a part-time job. He films videos about technology and consumer electronics after work.
For the month of April, his YouTube channel earned $1,680, according to a screenshot viewed by Insider.
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Austen Alexander: about $12,300 (April 2020)
Austen Alexander. Screenshot of Austen Alexander/YouTube.Austen Alexander is a YouTube creator with 357,000 subscribers and an active-duty US Navy sailor.
In the middle of March, Alexander's YouTube channel experienced a sharp uptick in views, he said, which correlated to a spike in overall monthly revenue.
On March 23, he posted the YouTube video, "I Challenged James Charles, Markiplier, and Ethan to a Military Obstacle Course," where Alexander collaborated on a video with three top YouTube creators – all with millions of subscribers. That video has 6.4 million views, and is Alexander's most viewed video.
Alexander earned about $12,300 in April from AdSense, according to a screenshot of his channel analytics viewed by Insider. This is more money than he had ever earned off YouTube in a month, he said.
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Kyra Ann: $1,817 (February 2020)
Kyra Ann. Kyra AnnKyra Ann started her YouTube channel in 2017 and now has 86,000 subscribers. She shares tips on minimalism, saving money on a low income, and organization.
Kyra recently left her day job at a nursing home to focus on YouTube full time.
Her main revenue streams are her YouTube channel and the commissions she earns through affiliate links from the Amazon Associates Program, she told Business Insider in March 2020.
As an influencer, Kyra earned $1,817 from AdSense in February, according to a screenshot viewed by Insider – which was more than what she earned a month at her day job, she said.
"I never would have thought that that was possible," she said. "I was like, 'wait a minute, I've been working at my job for eight years and now I'm getting paid more from YouTube?'"
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