YouTube Video Marketing in 2021: How to Rise in a Ruthless Market
They say you don’t need to push people where you need to be, you have to meet them where they are. That pretty much sums up any form of marketing. But as true as that may be, we all know it’s easier said than done. As of 2021, there are more than 31 million YouTube channels and counting. If we consider successful YouTube channels as ones that have 100,000+ subscribers, then you’re only left with 230,000 YouTube channels. To put it in perspective, that’s a 0.007% success rate. Marketing strategies, although fundamentally being similar, demand different implementations for different platforms. Before we get to YouTube marketing, we have to understand the types of content formats that work for YouTube. What Content Works on YouTube? It’s not like you can record yourself doing nothing for 2 hours and hope for a million views because you were just “being yourself” (that actually happened by the way). Unless what you offer has value in some or the other way, you cannot succeed. That’...